Here is some feedback from tourism boards and companies I have worked with:
Rotterdam Partners invited Kate Brennan for a bloggers trip. During her stay she posted real-time content via her different social media channels and afterwards she published articles about Rotterdam on her blog thiscouldleadtoanywhere. Kate is very committed and helpful for the destination. She proposed to do a Twitter take-over on our account which delivered a great conversation around Rotterdam.
Anne Klapmuts from Rotterdam Partners